Paid Media

Full Media Strategy integrated through technology

We work with the leading partners that best suit the needs and objectives of each business.

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The key is to plan strategically across both online and offline channels. Data-driven optimization and the use of technology to activate data and maximize campaign efficiency is essential. We align business objectives to plan and activate actions for each client. In addition, we take into account data learning to make strategic decisions. An integrated strategy across all channels ensures a successful impact on your business.

Success Cases

We are pioneers in media activation through digital innovation.

We work as a team on the four pillars that form the DNA of our Paid Media services.

At our clients’ side

Main starting point with Discovery phases in all areas such as Media, CRM, Analysis, Data, Development, to get first-hand knowledge of the company’s objectives.

Industry experts

Incorporation of the knowledge of the sector with Industry experts who will give a holistic view of the market incorporating it in the global media strategy to achieve the objectives set.

Data - Privacy First

We have expertise in the main points of digital strategy beyond media. Making us not only a media partner but also a digital partner.

Digital innovation

Development of artificial intelligence and machine learning projects adapted to the needs of the company’s digital assets. We have our own technological solutions and consolidated in the market as GAUSS. Ad-machina, among others.

Revolutionising Paid Media with Artificial Intelligence

Our suite of AI-powered technologies allows you to achieve a new level of accuracy and efficiency in your Paid Media campaigns. ad-machina personalises every interaction in real time, while Gauss Data Connection acts as a bridge that unites all your data, providing a holistic view of your audience and Gauss Smart Advertising predicts the value of your users allowing bidding algorithms to generate even deeper and more personalised insights to maximise sales. With Gauss MMM you get real value from every channel, maximising your ROI.

Discover our technology

Nuestra metodología de trabajo con un enfoque 360º

Research & Insights

Analyze and collect data that allows us to understand the context and the user of our customers.

Strategic Media

Definition and leadership of the omnichannel strategy based on business objectives and data by industry specialists.

Measurement, Tracking & Scalability

To close the workflow it is necessary to demonstrate and analyze the results obtained, for this we have the technology and the necessary experts to do so.

Activation & Optimization

Execution of campaigns orchestrating and optimizing all channels involved according to the planned strategy.

We combine industry knowledge and technology to make your media strategy a success.

Channel Proficiency

Direct relationship with partners

Proximity to target partners to support us in them

Rapid adaptation to changes

Ensuring an effective and relevant presence in the ever-changing marketplace

Access to betas and innovation

Offers the opportunity to experiment with new tools and strategies ahead of the competition

Resource and budget optimisation

Maximise return on investment, with efficient execution to drive growth and profitability.
Industry Expert

Knowledge of the market and competition

Identify market opportunities and design effective strategies to stand out from the competition.

Understanding the target audience

Create more effective marketing messages and develop campaigns that resonate with your audience.

Mastery of emerging trends and technologies

It allows you to adapt quickly and take advantage of new opportunities as they arise.

Ability to create customised strategies

Maximise the return on your marketing investment and achieve your goals more effectively.

Brands who trust us