Paid Media
We work with the leading partners that best suit the needs and objectives of each business.
![](https://www.makingscience.co.uk/wp-content/uploads/2022/01/Salesforce.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/whatsapp_logo.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/atresmedia-logo.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/rtve_logo.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/Mediaset_España.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2021/12/ads-logo-lockup-e1722542084882.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/07/Microsoft-logo.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/Yahoo-logo.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/Yandex_logo.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/05/META_LOGO-1.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/05/TIKTOK_LOGO.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2021/09/lockup_ic_DisplayVidoe360_horiz_24px_clr.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/Adform_logo.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2022/10/xandr.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2021/09/lockup_ic_SearchAds360_horiz_24px_clr.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/smartly.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2022/01/Salesforce.png)
![](https://www.makingscience.co.uk/wp-content/uploads/2024/08/whatsapp_logo.png)
The key is to plan strategically across both online and offline channels. Data-driven optimization and the use of technology to activate data and maximize campaign efficiency is essential. We align business objectives to plan and activate actions for each client. In addition, we take into account data learning to make strategic decisions. An integrated strategy across all channels ensures a successful impact on your business.
We are pioneers in media activation through digital innovation.
We work as a team on the four pillars that form the DNA of our Paid Media services.
At our clients’ side
Main starting point with Discovery phases in all areas such as Media, CRM, Analysis, Data, Development, to get first-hand knowledge of the company’s objectives.
Industry experts
Incorporation of the knowledge of the sector with Industry experts who will give a holistic view of the market incorporating it in the global media strategy to achieve the objectives set.
Data and its use (Privacy First)
We have expertise in the main points of digital strategy beyond media. Making us not only a media partner but also a digital partner.
Digital innovation
Development of artificial intelligence and machine learning projects adapted to the needs of the company’s digital assets. We have our own technological solutions and consolidated in the market as GAUSS. Ad-machina, among others.
Our work methodology with a 360º approach
![](https://www.makingscience.es/wp-content/uploads/2024/07/big_circle_paid.png)
STRATEGIC PLANNING
ACTIVATION
Research & Insights
Analyze and collect data that allows us to understand the context and the user of our customers.
Strategic Media
Definition and leadership of the omnichannel strategy based on business objectives and data by industry specialists.
Measurement, Tracking & Scalability
To close the workflow it is necessary to demonstrate and analyze the results obtained, for this we have the technology and the necessary experts to do so.
Activation & Optimization
Execution of campaigns orchestrating and optimizing all channels involved according to the planned strategy.