Audiovisual Strategy

Creativity, Media and Technology Integrated

Boost your business with an integrated strategy and maximise the impact of your brand.

We offer the tools necessary to make strategic decisions in a market that demands simplicity, integration, and scalability. Our methodology is based on integration, control, and the search for continuous improvement. We combine creativity, technology, and media to drive your business’s success in a tangible and measurable way. We generate results that positively impact your brand and help you achieve your goals.

Success Cases

"Breaking Stereotypes" campaign to drive recognition and lead generation for IE University.

How Pescanova, the Spanish multinational, launched a new product and multiplied its usual interaction metrics.

Technology is ready,
Are you?

With Gauss TV and BrandMax, transform your content into immersive experiences tailored to each audience. An innovative solution that combines the best of traditional and connected TV to achieve end-to-end management from planning to measurement and segmentation to value, all in one place.

Discover our technology

How do we do it?

We Support brands in their audiovisual maturity framework

Audiovisual Intelligence for 360 Strategies

Technology must be the duel that feeds our advertising strategies. We include AI-based technology to plan 360 media strategies in the most intelligent way.

We incorporate technology in our branding strategies to plan, optimise and measure audiovisual strategies in an integrated way.

Gauss TV & BrandMax: Proprietary Tech to Drive Results

Real-Time Linear TV Optimisation

We moved from “Pre-campaign” to “Post-campaign” and focused on real-time. Thanks to our technology, we can optimise TV and Digital Video strategies in real-time.

In an advertising environment where offline and online media coexist, global frequency control strategies, regardless of the medium, are crucial to reduce the risk of oversaturation and make our budget more efficient.

Online / Offline Frequency: Control & Optimisation

Personalisation to the use and channel

The user goes from being a spectator to a protagonist, demanding audiovisual and personalized content. Therefore, it becomes essential to place them at the centre of the strategy and deliver messages adapted to their interests at each moment of the journey of interaction with the brands.

In an increasingly fragmented media ecosystem, integration is becoming the new innovation. Creativity, media, and technology work in an integrated way with a single objective: to make the marketing budget more efficient and maximise the impact on the business.

Target-focused creative and media strategy

Audiovisual Media agnostic measurement

Can you imagine a world where linear TV channels like BBC or ITV could be compared with digital channels like YouTube? That world exists! Thanks to technology, we’ve standardised the measurement princess between the online and offline worlds, comparing our entire universe using GRPs or impressions.