Uber - Making Science

Acquiring users at scale for Uber

”I’m really grateful for the effort, the energy and the professionalism that the team has shown. You have helped us a lot to improve Uber’s creative and targeting approach.
Mickael Roux, Growth Marketing Manager, Paid Social – EMEA

We worked with Uber to acquire new ‘riders’ though paid social campaigns across Facebook and Instagram. The goal was to acquire a high volume of ‘first-trips’ under the target cost-per-first-trip (CPFT). Through granular analysis and optimisation, inventive targeting choices and applying our creative best practices, we were able to beat the CPFT target every month by as much as 40%.

Additionally, we produced a number of new creative concepts – including static images, animations and cinemagraphs – that performed exceptionally well and were used by Uber across many of their other advertising channels.