The partnership will cover digital media buying, including Paid Social, Search, Amazon, and Affiliate Marketing, across the EMEA region for the Tommee Tippee brand.
London, 13 November 2023 – Making Science has today announced a significant client win as Mayborn Group, owner of the Tommee Tippee brand, selects the digital acceleration company to manage its media planning and buying. The partnership will see Making Science deliver Paid Social, Search, Amazon ads, affiliate marketing and SEO across the UK, France, Italy, Germany and Spain. The brand previously partnered with performance marketing agency Reprise Digital.
Established for nearly 60 years, Mayborn strongly focuses on digital transformation and the partnership with Making Science further solidifies this. As a fast-growing, tech-driven digital company with a global presence, Making Science will deliver end-to-end digital performance and measurement across Mayborn’s media buying.
Nicola Wallace, Head of Marketing at Mayborn Group, commented, “At Mayborn, we’re on a mission to become the world’s most-loved baby company; we’re driven to make a difference in the lives of our consumers, customers and employees. Our digital capabilities play a key part in how we deliver the experiences and services that ensure our innovative products reach families across the globe. Our new media buying partnership with Making Science reflects our journey in digital innovation, and we’re excited to be working with a fast-growing company, which has proven experience in key platforms such as Google, Meta, Microsoft, and Amazon.”
Xavier Klein, Marketing Services Director UK, at Making Science, said of the partnership, “Making Science is proud to be working with Mayborn Group as it continues its unwavering support for parents and carers through the Tommee Tippee products that it sells and the community initiatives it supports. The move comes at a time when brands are seeking greater value from their advertising partnerships. We’re seeing larger industry players consider moves to independent marketing and technology companies, like Making Science, who are delivering cost-effective measurement methods and optimised ROI for their clients, alongside digital acceleration through cutting-edge tech solutions.”
To learn more about the partnership and our services, get in touch with info@makingscience.com.
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