- This recognition highlights the company’s extensive experience in developing innovative Generative AI solutions through the Vertex AI platform.
- A specialization that distinguishes Making Science for its ability to help its customers leverage the potential of generative AI to drive their businesses in EMEA.
- Improved operational efficiency, increased user satisfaction or growth opportunities are some of the key benefits of the consultancy’s generative AI solutions.
London, September 5, 2024 – Making Science, a technology and digital marketing consultancy specialising in ecommerce and digital transformation, has been recognised as the first company worldwide to complete the process and achieve Generative AI services specialisation by Google Cloud in EMEA. This distinction recognises the company’s extensive experience in developing innovative Generative AI solutions through the Vertex AI platform along with a range of other AI-related services.
This certification distinguishes Making Science for its ability to help its clients harness the full potential that Generative AI can offer to drive their businesses forward. Through the Google Cloud’s unified development platform, Vertex AI, the consultancy firm creates customised and scalable solutions based on this technology. Among the main advantages of these tools, both entities highlight the improvement in operational efficiency, increased customer satisfaction and the unlocking of new growth opportunities with its use.
Among the company’s Artificial Intelligence applications that have been instrumental in obtaining this specialisation, Trust Generative AI stands out. This advanced machine learning platform offers a comprehensive and customisable solution designed to address data management and privacy in enterprise-scale content creation. Thus, Trust Generative AI has managed to improve the sales and positioning of companies belonging to the retail and ecommerce sector with increases of 8% in sales and a 43% improvement in visibility and web positioning. In addition, Trust Generative AI is positioned as a solution that improves efficiency in content creation processes with a 90% reduction in operational costs.
Another key solution has been its Conversational AI Agent applied to the real estate sector. This Generative Artificial Intelligence solution has managed to improve the real estate search experience thanks to its ability to understand and respond in natural language. Thanks to the Retrieval-Augmented Generation (RAG) technology, the virtual agent offers more relevant and personalised responses based on property inventory and location parameters from Google Maps, facilitating the search for real estate and improving the experience and revenue.
Álvaro Verdeja, COO Cloud, AI, Cybersecurity & Software Engineering en Making Science, adds: “One of our main priorities is to drive the growth of the companies we work with through innovative technologies such as generative Artificial Intelligence. By achieving this fifth specialisation, we are once again demonstrating that uniting our innovation with partners like Google Cloud is the key to continuing to improve the ecosystem in which our customers operate.”.
About Making Science
Making Science is a digital acceleration company that currently has more than 1200 employees, with a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and the USA. As a consulting partner of Local Planet – the world’s premier network of independent media agencies – we deliver a suite of digital marketing, Adtech, Martech, software and cloud solutions and cybersecurity services globally, through delivery hubs that foster job creation and the availability of highly skilled technology talent.
Making Science is composed of four business lines: the Global Digital Agency and Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a specialised cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of all of Making Science business capabilities.
In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.
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