- ad-machina uses generative AI to streamline the creation, activation, measurement, and optimization of creative assets at scale in Meta.
- The tool incorporates new measurement, analytics, and optimization functionalities, closing the loop and optimization, closing the creative loop, and offering a 360° solution.
- ad-machina integrates data from product catalogs and other key metrics to effectively provide up-to-date ads.
- The platform offers automatic translation and adaptation of ads to different audiences, maximizing the global reach of your ads.
London, November 7, 2024—Making Science, a leading global digital transformation company, launches its innovative ad-machina technology for Meta. This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure, and optimize their ads at scale using generative A– overcoming one of the main limitations companies face in today’s digital landscape.
In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling advertising assets, including text, images, and video. This allows brands to automate the creative process of dynamic creatives, such as promotions, special offers, and featured products, automatically adapting them to user behavior and each company’s business interests. In this way, ads are not only more effective but also more profitable.
With this launch, ad-machina expands its analytics, measurement, and optimization capabilities, providing a complete solution for 360 creative management. The platform integrates key data from the brands’ product catalog and other internal indicators, such as profit margins and product category details, to keep ads up to date. In addition, ad-machina analyzes creative elements such as color or design and offers different insights into these aspects. The branding insights allow more accurate decisions to be made when creating new ads and ensuring that each element contributes to the campaign as a whole.
One of ad-machina’s most outstanding features is its ability to operate in multiple languages and adapt creatives to different markets and audiences by automatically translating ad elements. It allows brands to expand their global reach and impact.
“The ability to automate and personalize ad creation is crucial to optimize marketing campaigns. With ad-machina for Meta, we provide companies with a tool that allows them to create their creative assets and campaigns efficiently and in real-time while optimizing their advertising spend”, concludes Eduardo Sarciat, Managing Director of ad-machina at Making Science.
About Making Science
Making Science is a digital acceleration company with more than 1200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital, technology, and performance marketing services to an international audience. The areas in which Making Science operates are digital marketing and MarTech, software and cloud, and artificial intelligence and SaaS, with a firm commitment to innovation.
As part of its commitment to innovation, Making Science offers its clients the end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions that offer maximum scalability, cost-effectiveness, and efficiency. In addition, it has a global network of delivery hubs that drive job creation and the availability of highly qualified technological talent for the development of projects that accelerate transformation and modernization.
Making Science participates in several ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organizations in its community with a strong commitment that will have a great impact in the future.
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