- Gauss Offline Data Connection generates up to 20% revenue growth through segmentation
- Gauss Dynamic Creatives enables the optimisation of resources through advanced campaign personalisation
Madrid, 15 October 2024 – Making Science, a leading global digital transformation company and a Google Cloud Premier Partner for the Sell, Service and Build engagement models, announced that two of its innovative technologies, Gauss Offline Data Connection and Gauss Dynamic Creatives, are now available on Google Cloud Marketplace. These tools enable businesses to optimise the effectiveness of their advertising campaigns by connecting offline data and automatically personalising creatives.
Gauss Offline Data Connection is designed to help companies automatically integrate offline data, such as in-store sales, bookings, and visits, into leading digital marketing platforms. By connecting this data with their online campaigns, companies can gain a more complete view of the customer journey and optimise their campaigns in real-time. This approach provides more accurate and relevant targeting, translating into increased revenue of up to 20%.
In addition, Gauss Dynamic Creatives enables companies to create dynamically personalised ads at scale based on user behavior. As consumers interact with products and services online, the tool automatically tailors ad elements, such as prices and descriptions, to the user’s specific needs. This advanced personalisation not only improves click-through rate (CTR) and conversion rate but also strengthens brand awareness, allowing companies to reduce creative costs while optimising campaigns.
“With the availability of Gauss Offline Data Connection and Gauss Dynamic Creatives on Google Cloud Marketplace, we can offer businesses a complete solution that covers both offline data optimisation and large-scale creative personalisation,” said Eduardo Sarciat, Managing Director ad-machina at Making Science. “These tools maximise the return on advertising investment, optimise operational efficiency and significantly improve campaign results,” he adds.
Unifying offline data and dynamically personalised creatives allow companies to deliver more relevant ad experiences, driving both business results and user satisfaction.
“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the digital marketing solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”
The addition of these new tools on Google Cloud Marketplace is a testament to Making Science’s relationship with Google Cloud. By combining Making Science’s digital marketing expertise with Google Cloud’s robust infrastructure, businesses can fully leverage the potential of their data and optimise their marketing campaigns efficiently.
About Making Science
Making Science is a digital acceleration company with more than 1200 employees and a presence and technology development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers services in digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity globally, through delivery hubs that drive job creation and the availability of highly skilled technology talent.
Making Science is comprised of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a dedicated cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; and the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science.
In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.
Making Science
Mónica González, Marketing and Communication Manager – monica.gonzalez@makingscience.com T. 91 309 02 09
Making Science Communications Office
Victoria Blanc | vblanc@kreab.com | T. 635 590 319
Raúl de Pablos | rdepablos@kreab.com | T. 635 586 496
José Luis González | jlgonzalez@kreab.com | T. 661 850 384
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