TikTok has revolutionized the way we consume content, so it’s no surprise that the platform is now taking the next step in digital marketing. With the launch of keyword advertising in the US, entirely new opportunities are opening up for brands to reach their target audience more directly and effectively.
TikTok has become a go-to search engine, and according to TikTok over half of its users are actively searching and more than 20% search for something within 30 seconds of opening the app. This feature lets brands connect with users at the exact moment they’re searching, tailoring ads to their specific needs.
What is Keyword Advertising on TikTok?
Keyword advertising on TikTok works similarly to traditional search engine advertising. When a user searches for a specific word or phrase on TikTok, your ad can appear at the top of the search results. This gives you a unique opportunity to reach users actively searching for products or services you offer.
By targeting specific keywords, you can reach a highly relevant audience that’s already interested in what you’re selling. Your ads will appear directly where users are searching, increasing their visibility and making them more likely to be clicked. With detailed performance metrics, you can easily track the success of your campaigns and make data-driven adjustments to your bids and messaging to reach different audiences and keywords.
Preparing for the Future
While keyword advertising is currently only available in the US, it’s important to start preparing now. Here are some tips:
- Identify Relevant Keywords: What words and phrases do your target audience use to find products or services like yours?
- Optimize Your Product Catalog: Ensure your product information is accurate, complete, and easy to find.
- Create Engaging Content: Develop video content that is both informative, SEO-based, and entertaining to attract new customers.
- Stay Updated: Keep up with the latest news and trends in TikTok marketing.
Full-Funnel Marketing on TikTok
To maximize your investment in TikTok, you should use a full-funnel strategy. This means combining different types of ads and content to reach users at all stages of the customer journey.
- Awareness: Use broad audiences and engaging content to create awareness of your brand.
- Consideration: Target specific audiences and use more informative content to show how your products or services solve customers’ problems.
- Conversion: Use clear calls to action and create a seamless purchase process to drive conversions.
- Loyalty: Build long-term relationships with your customers by creating loyalty programs and engaging them in conversations.
Additionally, tracking needs to be in place to leverage your marketing efforts based on your data. Include server-side tracking for the most precise full-funnel marketing.
At Making Science, we have in-depth knowledge of TikTok and can help you with everything from developing a tailored TikTok strategy, create engaging content (either from scratch or based on content you already have), optimize your campaigns for maximum ROI to stay up-to-date with the latest trends.
Contact us for more information on how you can seize the Q4 Opportunity on TikTok.
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