AI, Data & Tech for Marketing

Maximize your results and make data-driven decisions

In an increasingly data-driven world, it is crucial to understand your users, optimize your conversions and activate the power of your data to drive your business growth. At AI, Data & Tech for marketing we specialize in providing you with effective solutions for each of these business needs.

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Success Cases

Carrefour captures +45% more new customers with +37% LTV ROAS in DV360 thanks a to a bespoke ML model that predicts high value customers

Bark created a B2B Predictive model that steers their tROAS bidding to drive High Value Service Provider sign-ups.

Jobrapido achieved +10% Profit and +6% ROAS with a 27% growth in CR thanks to pLTV bidding

LuisaViaRoma increased revenue by 106% in a test conducted with an AI model that predicts high-value customers for the brand

“Premium ads” to reach “premium customers”: how RIU Hotels double sales

Integrate, optimise and grow

Our technologies allow you to integrate, optimise and grow your business.

Discover our technology

Gauss Data Quality ensures that your data is accurate and reliable, which is essential for making data-driven decisions.

Gauss Offline Data Connection connects your online and offline data for a complete view of your audience.

Gauss Smart Advertising uses this rich data to predict customer behaviour and optimise your campaigns.

Gauss Marketing Mix Modelling (MMM) measures the real impact of each marketing channel.

We offer services across all phases…

COLLECTION

Collect accurate and reliable data to drive your strategic decisions

Our data measurement solutions give you the information you need to make smart decisions and achieve your objectives.

MEASUREMENT

ANALYSIS

Transform your data into business insights. We help you to have the necessary insights with your data that will drive decision making and business growth.

Bring your data to life. Turn your raw data into valuable assets that drive innovation and growth.

ACTIVATION

INCREMENTALITY

Optimize your marketing budget. Our data incrementality solutions help you identify the most profitable investments and maximize your ROI.

Achieve decision-making excellence. Our data optimization solutions enable you to make smarter, more effective data-driven decisions.

OPTIMIZATION

AUTOMATION

Increase your efficiency and productivity. Our automation solutions allow you to optimize processes and achieve more in less time.

Badges and Certifications

At Making Science, we combine talent with strategic partnerships to create innovative solutions using AI that drive our clients’ growth and success. Our commitment to collaboration and exceptional results is the foundation of everything we do.