In the upper funnel GaussTV, BrandMax and Data Quality combine to optimise the strategies of the consultancy’s clients and ensure quality data.
Madrid, 27 June 2024 – Making Science, a leading digital marketing and technology company, announces the availability of three new solutions from its renowned Gauss AI Suite on Google Cloud Marketplace: GaussTV, BrandMax and Data Quality. These solutions are designed to help customers overcome upper funnel challenges, optimise their marketing strategies, and ensure data quality at every step of the conversion process.
GaussTV is a solution that enables clients to effectively plan, optimise, and measure their media campaigns. By integrating linear and connected TV into a single console, GaussTV facilitates incremental reach measurement and optimisation of advertising investments, ensuring that campaigns reach the right audiences with personalised messages.
Along these lines of ad hoc planning, BrandMax enables companies to target their branding campaigns by personalising bidding strategies based on user value. Using advanced algorithms, the tool identifies buyer personas and converts business objectives into complex bidding algorithms, maximising the impact of campaigns and reaching the highest-value audiences.
The Data Quality solution helps clients maintain the quality of their data throughout the conversion funnel. By implementing key indicators, real-time alerts, and customised dashboards, Data Quality ensures accuracy in campaign attribution and minimises the negative impacts of data inconsistencies, enabling more effective and well-targeted marketing actions.
“We are very excited to launch these three new solutions on Google Cloud Marketplace and to continue to provide access to our value proposition of innovative technologies. Through these three solutions, Gauss AI helps our customers maximise their advertising impact and achieve their business goals with greater accuracy and efficiency,” said Jorge Alonso, COO SaaS at Making Science.
“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the digital marketing solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”
In this way, Making Science will continue its collaboration with Google Cloud to provide advanced technology that facilitates digital transformation and delivers leading solutions to companies.
About Making Science
Making Science is a digital acceleration company that currently has more than 1200 employees, with a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and the USA. As a consulting partner of Local Planet – the world’s premier network of independent media agencies – we deliver a suite of digital marketing, Adtech, Martech, software and cloud solutions, and cybersecurity services globally, through delivery hubs that foster job creation and the availability of highly skilled technology talent.
Making Science is composed of four business lines: the Global Digital Agency and Technology, with 360 digital advertising services that integrate strategic planning, creative, data, and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a specialised cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of all of Making Science business capabilities.
In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.
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