DATA, ANALYTICS & ADTECH
Unlock the true potential of your data and transform your business
At Making Science our challenge is to develop strategies customized to the specific case of each brand, relying on the right technology and our partners with the clear objective of obtaining the best and greatest results.
Measurement and integration
Web/App Measurement
We start by ensuring that all data points on all platforms and devices are being measured correctly. Then, we can further analyze and extract insights to improve strategies and obtain better results.
Online and Offline Data Measurement
Measuring your online and offline data together will give you a 360º view. You’ll be able to see the results of the actions carried out, and how they have impacted your users.
Data integration
We help brands integrate various data sources to help give a full picture of their activities.
Data and quality
By organizing and integrating your data, we can achieve better quality. This will help us to be able to analyze and measure correctly, while extracting valuable insights.
CRM
We can provide advice, and help you define and develop a CRM (Customer Relationship Management tool) that is adapted to the business needs of your brand, and allows for a 360 view of your customers.
Análisis y Visualización
Dashboarding
Monitor, analyze and visualize metrics and data in one place, in a way that is adapted to your needs and business objectives.
Deep Analysis
We can analyze large data sets by applying various sophisticated techniques, in order to extract the full potential of your data.
Attribution
Attribution gives us a clear vision of how and where to invest your budget, betting on the channels that attract the highest volume of conversions.
Activación
CRO
Your website is your introduction letter to your consumers. Give it all the attention it deserves! With CRO (Conversion Rate Optimization) techniques, you can increase the number of your conversions on your site.
Personalization
Build on insights from your own data to personalize your customer experiences in real time across all your channels.
Audience Activation
Generate diverse audiences thanks to the platform integration, and activate them in your campaigns.
Consulting, Implementation, and Maturity Framework
We help our clients correctly implement the right technology and extract optimal value from it, thanks to the experience of our Google Marketing Platform (GMP) and Social Media Consultants.
We support our clients with a maturity framework to help companies achieve theier objectives.
We also help client teams prepare for GMP and Facebook certifications.
Reselling
We are one of the few global resellers of Google Marketing Platform (GMP) and Google Cloud Platform (GCP) technology and digital marketing solutions.
Find out more about our reselling of these platforms by getting in touch with our team here.
Making Science solutions for optimizing your data strategy
CIA Strategy | Customer Intelligence Activation
The ultimate goal of any First-Party Data strategy is to activate your customer data and generate intelligence to optimize results.
Audience Strategy
Define your target in the different phases of the sales funnel and reach your sales goals.
Advanced Analysis
Collect, transform, analyze, visualize and activate with Google Cloud BigQuery. It processes in a simple way your Big Data and has a simple interface where you can perform your searches.
Privacy
Our team of experts will help you create your strategy to comply with current privacy regulations, respecting at all times the privacy of your users, while getting a correct measurement of all your channels.
Advanced Insights Marketing Report
Get a global view of the impact of your campaigns and the achievement of your business objectives, from which you can extract insights and identify which channels contribute the most to the success of your campaigns.
App Strategy Solution
A solution that will allow you to create a 360 strategy to efficiently activate and measure your App strategy.
Incrementability
Achieve your business objectives by visualizing the incrementality of actions so you know which actions will work and which will not.
CAPI FB
The Conversions API establishes a connection between an advertiser’s marketing data and metasystems that optimize ad targeting, reducing cost per action and measuring results.
Search Ad Copy Analyzer (SACA)
A solution focused on improving and efficiency of Search assets with the direct benefit of improving CTR and improving performance KPIs such as conversions.
Measurement standardization
Get a global view of your digital ecosystem, and get readings and insights from all your digital assets.
Call-Tracking
Measure everything happening at the Off level concerning calls in your data strategy to have a complete view with call-tracking systems. With this solution, you can measure the entire user journey (on and off) and have a more effective audience strategy that will help us activate cross-channel data.
Display Dynamic Creatives Optimisation
- Creativity and content personalisation are key to whether a user clicks on your ad. With this solution, you can offer your users a personalised price or service in the creative itself or resume their purchase process where they left off, among other actions.
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